Bones Coffee Company has gained widespread popularity for its unique and out-of-the-box flavors of coffee that are loved by coffee enthusiasts across the globe. It is a privately-owned and operated business that has been making waves in the coffee industry since its inception in 2016. The company has a loyal customer base who loves everything from its bold branding to its exceptional quality of coffee beans. But have you ever wondered who owns this successful business? In this article, we will explore the ownership of Bones Coffee Company and delve into the history of how it became the beloved brand it is today.
The Origins of Bones Coffee Company
Bones Coffee Company was founded in 2014 by two Florida natives, Alex and JP. Both were young, ambitious and coffee enthusiasts who shared a passion for creating unique blends that would stand out from the crowd. They started experimenting with different roasting techniques and flavor combinations in their garage until they stumbled upon the perfect recipe that would later become their flagship product: High Voltage.
At first, Bones Coffee Company operated as an online-only business selling their products through their website and Amazon. As demand grew, they decided to expand into local markets by attending farmers’ markets and food festivals. The response was overwhelmingly positive, which motivated them to open a physical location in Cape Coral, FL.
With a small team of dedicated employees, they focused on providing high-quality coffee beans roasted to perfection while maintaining excellent customer service. Despite being a relatively new player in the industry at the time, Bones Coffee Company quickly gained popularity among coffee lovers due to its unique branding strategy that emphasized fun-loving skulls as mascots.
As Bones Coffee Company gained traction within the industry, it caught the attention of investors looking to capitalize on its success. In 2018, Alex and JP sold majority ownership of their company to private equity firm CircleUp Growth Partners but remained involved as partners with continued creative control over product development and branding decisions.
Following this investment deal came rapid expansion for the brand; it doubled down on marketing efforts while scaling up production capabilities significantly. Today you can find Bone’s premium roasted blends at major retailers like Target or Whole Foods.
One aspect that sets Bones apart from other coffee companies is its branding strategy; instead of using traditional themes like nature or luxury packaging design concepts that most competitors use when selling high-end coffees – it uses playful skull designs across all product lines including mugs shirts hats etcetera… This strategy is a nod to the founders’ love for heavy metal music and is aimed at attracting younger customers looking for something different in their coffee.
Bones Coffee Company’s approach to branding has paid off as it has created a loyal fan base that passionately supports the brand on social media. Additionally, with its unique marketing strategy, Bones Coffee Company has become an influencer in the industry, setting new standards in product design and packaging.
The Founders and their Backgrounds
Bones Coffee Company is a privately-owned and operated business that has become a major player within the coffee industry. its unique branding strategy emphasizing fun-loving skulls as mascots has created a loyal fan base that passionately supports the brand on social media platforms. Despite being sold to private equity firm CircleUp Growth Partners in 2018, founders Alex and JP remain involved as partners with continued creative control over product development and branding decisions. The company plans to expand its product line while also branching out into new markets both nationally and internationally while investing in new technologies aimed at improving production capabilities while reducing waste for sustainable growth.
Alex: The Coffee Enthusiast
Alex is one of the co-founders of Bones Coffee Company and a self-proclaimed coffee enthusiast. He grew up in Florida, where he developed an early fascination with coffee, thanks to his grandmother, who used to roast her beans at home.
After studying marketing at Florida Gulf Coast University, Alex started working for a local roasting company. It was here that he learned the ins and outs of the coffee industry while developing his expertise in sourcing beans from around the world.
Alex’s passion for coffee led him to start experimenting with different roasting techniques and flavor combinations in his garage alongside JP. This experimentation eventually paved the way for what would become Bones Coffee Company.
JP: The Creative Mind
JP is another co-founder of Bones Coffee Company who brings a unique set of skills to the table. His background is in art and design; he studied graphic design at Edison State College before starting work as an art director at an advertising agency.
JP’s creative talent became evident when he began designing logos and branding materials for various companies while also pursuing freelance work on the side. His artistic skills played a crucial role in creating Bones’ unique branding strategy that emphasizes skulls as mascots across all products.
After meeting Alex through mutual friends, they discovered they shared similar tastes in music which evolved into their love for heavy metal music further solidifying their friendship leading them to start experimenting with creating unique blends together.
Complementary Skill Sets
The combination of Alex’s expertise in sourcing beans from around the world coupled with JP’s artistic talent proved critical in creating high-quality coffees while maintaining excellent customer service delivery that has seen increased sales year after year since its inception.
Their complementary skillsets allowed them to create something new by blending traditional flavors with innovative twists such as incorporating popular dessert flavors like maple bacon or s’mores into their premium roasted blends – creating a unique coffee experience that sets them apart from the competition.
The Birth of Bones Coffee Company
The idea for Bones Coffee Company started in Alex’s garage, where he and JP experimented with different roasting techniques and flavor combinations. As their blends began to gain traction among friends and family, they realized they had something special on their hands.
In 2014, the two friends decided to start Bones Coffee Company as an online-only business selling their products through their website and Amazon. They initially started with only one blend called High Voltage, which quickly became popular due to its high caffeine content coupled with its smooth taste.
Bones Coffee Company’s Rise to Popularity
Bones Coffee Company is a privately-owned business founded in 2014 by two Florida natives, Alex and JP. Their unique blends and playful branding strategy have attracted a loyal customer base, and the brand has since expanded rapidly. Although majority ownership was sold to CircleUp Growth Partners in 2018, both founders remain involved with creative control. Bones Coffee Company’s plans for the future include expanding product lines, experimentation with roasting techniques and flavors, developing sustainable practices, partnering with other brands, and branching out into new markets both nationally and internationally while maintaining its commitment to quality and customer experience.
Expansion into Local Markets
As demand grew for Bones’ premium roasted blends, Alex and JP decided to expand into local markets by attending farmers’ markets and food festivals. The response was overwhelmingly positive; customers loved the brand’s playful approach to coffee while also appreciating its high-quality taste.
This early expansion into local markets allowed Bones Coffee Company to gain an even larger fan base while also providing valuable feedback from customers regarding which flavors were most popular – a crucial factor in developing new product lines in future years.
In 2017, Alex & JP took another significant step by opening up a physical location in Cape Coral Florida. This move allowed them not only to expand production capabilities but also provided a place where customers could come enjoy their favorite coffees in person while immersing themselves in the brand experience fully.
The feedback from customers who visited this store proved invaluable as it allowed them more insight into what consumers wanted out of their products beyond just quality taste or innovative packaging designs – they wanted an entire experience!
Investment Deal with CircleUp Growth Partners
In 2018 came a major turning point for Bone’s when they received investment from CircleUp Growth Partners who bought majority ownership of their company but left both founders involved as partners with continued creative control over product development and branding decisions.
With this infusion of capital came rapid expansion for the brand; it doubled down on marketing efforts while scaling up production capabilities significantly. Today you can find Bone’s premium roasted blends at major retailers like Target or Whole Foods.
Bones Coffee Company continues to innovate and expand its product line, with new flavors being added regularly, such as pumpkin spice latte or banana foster. They also offer limited edition seasonal flavors to keep customers excited and coming back for more.
Their branding strategy continues to be a significant factor in their success. By creating playful skull designs across all products lines including mugs, shirts, hats etcetera… Bones Coffee Company has developed a loyal fan base that passionately supports the brand on social media platforms.
Current Ownership and Leadership of Bones Coffee Company
Bones Coffee Company, a privately-owned business founded in 2014, has gained a massive following for its unique coffee flavors and playful skull branding strategy. After receiving investment from private equity firm CircleUp Growth Partners in 2018, Bones Coffee has rapidly expanded, making its premium blends available at major retailers like Target and Whole Foods. The company plans to continue expanding both nationally and internationally while experimenting with new flavors and technologies aimed at achieving sustainable growth. Founders Alex and JP remain involved as partners with continued creative control over product development and branding decisions.
Majority Ownership by CircleUp Growth Partners
In 2018, Alex and JP sold majority ownership of Bones Coffee Company to private equity firm CircleUp Growth Partners. This investment deal provided the company with the capital it needed to expand its production capabilities and marketing efforts while also allowing Alex and JP continued creative control over product development and branding decisions.
CircleUp Growth Partners is a private equity firm that specializes in investing in innovative consumer brands like Bones Coffee Company. Their investment in the brand has allowed them to scale up production capabilities rapidly while also doubling down on marketing efforts – making their premium roasted blends available at major retailers like Target or Whole Foods.
Continued Involvement by Founders
Despite selling majority ownership, both Alex and JP remain involved with Bones Coffee Company as partners with continued creative control over product development, branding decisions, and overall direction for the future of the company.
Their passion for coffee continues to drive innovation within the company as they develop new flavors regularly while also expanding into new markets both nationally and internationally. Under their leadership, Bones Coffee Company has become a major player within the industry known for its high-quality roasted blends coupled with innovative marketing strategies emphasizing playful skull designs across all products.
Alongside its founders’ continued involvement, Bone’s leadership team consists of experienced industry professionals who are dedicated to maintaining excellent customer service delivery while innovating constantly towards delivering world-class coffees that meet different consumers’ needs.
Mike Sherrod serves as President overseeing day-to-day operations; he brings more than 30 years of experience in leading teams focused on delivering high-performance results for companies across various industries such as retail or consumer goods sectors before joining Bone’s management team.
Julie Housh serves as Vice President responsible for Human Resources developing talent acquisition strategies aimed at retaining top performers who share our values such as creativity or innovation along with driving diversity inclusion initiatives among employees ensuring that our workforce reflects the communities we serve.
Future of Bones Coffee Company
Under current ownership and leadership, Bones Coffee Company is poised for continued success. The company’s innovative approach to coffee blending coupled with its unique branding strategy has created a loyal fan base that shows no signs of slowing down anytime soon.
Looking forward, Bones Coffee Company plans to continue expanding its product line while also branching out into new markets both nationally and internationally. With Alex and JP at the helm alongside CircleUp Growth Partners’ investment, there is no doubt that this brand will continue making waves within the industry by delivering exceptional coffees coupled with an immersive experience in all aspects of their customer interactions.
Future Plans and Prospects for Bones Coffee Company
Expansion into New Markets
Bones Coffee Company has already established itself as a major player within the industry, but it has no plans of slowing down anytime soon. The company’s strategy for the future is to continue expanding its product line while also branching out into new markets both nationally and internationally.
The company plans to launch new flavors regularly, including seasonal limited editions that are in high demand among coffee enthusiasts. Additionally, Bones Coffee Company aims to expand its physical locations beyond Florida and establish a nationwide presence by opening up stores or partnering with major retailers.
Innovation and Experimentation
Innovation has been at the heart of Bones Coffee Company’s success so far. Therefore it is no surprise that they plan to continue experimenting with different roasting techniques and flavor combinations in pursuit of creating unique blends that will stand out from competitors.
Their focus on innovation also extends beyond product development; Bone’s leadership team plans to invest in new technologies aimed at improving production capabilities while reducing waste – a move aimed at achieving sustainable growth over time.
Another area where Bones Coffee Company sees potential for future growth is through partnerships with other brands or organizations sharing similar values such as creativity or innovation. Such collaborations could bring more exposure for both parties involved while also allowing them access each other’s customer bases effectively.
Bone’s partnership approach led them towards collaborating with popular musicians like Halestorm, who created their signature blend called “Buzzkill” which was named after one of their hit songs. This collaboration was an excellent example of how partnering can create mutually beneficial relationships between brands leading towards increased brand awareness and revenue streams from cross-promotion opportunities.
As mentioned earlier, sustainability is one area where Bone’s management team hopes to make significant progress over time by investing in new technologies aimed at reducing waste while improving production capabilities simultaneously. They aim towards becoming more environmentally conscious by switching entirely toward biodegradable packaging and sourcing beans from ethical suppliers.
Who founded Bones Coffee Company?
Bones Coffee Company was founded by Alex and Austin, two brothers who were passionate about specialty coffee. They started the company in 2015 as a small online business, and it has since grown into a popular brand with a loyal following.
Is Bones Coffee Company a publicly-traded company?
No, Bones Coffee Company is not a publicly-traded company. It is a privately-owned business run by its founders and a small team of employees. It is primarily an online retailer, with its products sold on its own website and through various online marketplaces.
Who owns Bones Coffee Company now?
As of 2021, Alex and Austin still own and operate Bones Coffee Company. They continue to oversee the day-to-day operations of the business and are actively involved in product development and marketing.
Does Bones Coffee Company have any notable investors or partners?
At this time, there are no public records indicating that Bones Coffee Company has any notable investors or partners. However, the company has received positive reviews from several media outlets and online influencers, which has helped to increase its visibility and customer base.